81
TECHNOLOGY
10.2
6
a
Use these prompts to make questions about mobile phones.
1
When / the first mobile phone call / make?
2
Who / it / make by?
3
When / the first phones / sell in the USA?
4
How much / they / sell for?
5
What / add / to phones in 1986?
6
Who / the first text message / sent by?
7
Who / the camera phone / invent by?
6
b
10.4
Listen and check. How do you pronounce
was
and
were
in the above questions?
6
c
10.5
Listen and note the answers. Then compare with a partner.
7
Complete this text about a large Korean company with the past
simple passive or active form of the verbs in brackets.
GRAMMAR
PAST SIMPLE PASSIVE
5
a
Use the past simple passive to talk
about the history of something (e.g. an
organisation), especially when you are
more interested in ‘what happened’ than
in ‘who did it’. Look at these examples,
then find other examples of this grammar
in the text.
The first call was made in 1973
.
A decade later, the first phones were sold.
5
b
You form the past simple passive
with
was/were
and the past participle of
the verb. How do you make negatives
and questions?
¬
Language reference and extra practice,
pages 120–121
SPEAKING
8
Exploring the topic
Discuss these questions in small groups. Give
reasons for your answers.
1
In what way do the gadgets on these pages affect your life?
2
How can a company become very large and successful? What
does it need to do this?
3
Do you think big companies are good or bad for society?
4
What do you understand by the term
globalisation
?
MEET THE EXPERT
Watch an interview with Nick Cooper, a brands
specialist, about what makes a global brand.
Turn to page 129 for video activities.
It’s interesting to note
that South Korea’s biggest
electronics company, which
1
(set up) in 1938,
2
(start) off as a trading
company. It
3
(sell)
dried fish, vegetables and
fruit to China. The company
4
(grow) quickly.
In the 1970s, it
5
(move) into industry, and many new subsidiary
companies
6
(create). During this decade, the company also
7
(develop) its home electronics business. In 1976, the one
millionth black-and-white TV
8
(produce). The next year, colour
televisions
9
(export) for the first time.
In the 1980s, many new products from South Korea
10
(introduce) to the global market. Today, many people aroud the world
own South Korean-made TVs, smartphones and tablets.
A
B
