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10
GLOBAL AFFAIRS
1
Discuss these questions.
1
Write down the names of five international brands or
companies. What is the image or reputation of these
brands, companies and their products?
2
What do you think of these brands and companies?
3
How do some companies become famous brands?
2
10
Watch the interview with Nick Cooper,
a brands specialist. In what order does Nick talk about
these topics?
1
New markets, new brands
2
The importance of brands to companies
3
The financial value of a brand
4
Social media
3
a
Nick uses these topic sentences and introductory
clauses to present his key points. Look at the
words/phrases in the box and match them to the
sentences/clauses (1–7) below.
emotional connection actual value
consumer opinions emotional part
customer loyalty social media companies
need to learn connect directly rational
emotional 30% of value create value innovative
fastest growing market half of revenue
1
A brand is a combination of two things: …
2
What’s really important is the …
3
A brand is important to a company in a number of
ways: …
4
Another reason why brands are so important is …
5
The way we measure the value of a brand comes
from two things: …
6
Some of the brands coming out of the BRIC countries
are really fascinating.
7
Social media is having a big effect on brands right
now.
3
b
Watch the interview again and check your answers.
Then add more information for each key point.
3
c
Compare your answers with your partner.
4
Discuss these questions.
1
Do you have an ‘emotional’ connection to any
brands? Are you brand loyal at all?
2
Do you sometimes pay more money to buy a certain
brand?
3
What examples of companies using social media
can you think of?
4
Do you use social media to connect with any
companies or brands? If so, how?
11
THE ENVIRONMENT
1
Work with a partner. What do you know about
extreme weather and the environment?
2
a
Read the notes below from a short talk about
the weather and answer these questions.
1
What is the general
topic of the talk?
2
How many main
sections are there?
2
b
11
Watch the
interview with Dr Laura
Baker, a meteorologist.
Complete the titles of
the main sections (A–D).
3
Watch the interview again and complete the
notes (1–10).
4
Answer these questions with a partner.
1
Describe the images that you remember from the
video. How do they connect to the notes?
2
What new things did you learn from the video?
3
Describe a time when you experienced a difficult,
funny or otherwise memorable time due to the
weather. Plan your narrative first.
A
C
B
D
Storms and extreme weather
_______
main types of storm
1 tropical storms –
1
_______
to the equator two types:
• hurricanes (
2
_______
Ocean)
• typhoons (Pacific Ocean)
2 extra-tropical storms:
3
_______
and Europe
Studying
_______
Observational
4
_______
measure details of storm.
5
_______
model produces 3D picture of storm
Specially designed plane – seats removed, specially
designed
6
_______
added
Measure (pressure, temperature,
7
_______ _______
)
_______
through a storm
Very strong wind – airports were closed
Flew at
8
_______
levels to measure the
strong winds – bumpy and scary
Climate
_______
Causing global temperature to
9
_______
Not sure how this affects future
weather patterns
Perhaps stronger storms and more
10
_______
rainfall
